Starting as a tiny shop in a strip mall, Shore Discount Liquors has steadily grown over the years. In 2008 the store moved to its present location in a former funeral home. The building was completely renovated and expanded to 7000 square feet. It features a wine tasting counter and a private tasting room for parties and events.
On the second Thursday after Thanksgiving, Shore Discount Liquors hosts a major food drive and wine/liquor/beer tasting at the Lace Factory, sponsored by the Rotary Club of Deep River, to benefit the Deep River Community Health Fund and Food Pantry. All are welcome and a suggested donation of "as much non-perishable food as you can carry" is suggested.